There are lot more misconception in SEO industry, here is top rated one “Link building and Back-link.
People run and die behind links, I would say it just 1 factor among 200 factor of Google to rank your site in top. We always think only getting links will improve and push our website to #1 rank, but this is top most misconception in SEO.
Things we forget:
These are things we forget when we run behind the links.
- Landing page quality and Structure
- Quality content
- Description
- Internal links
- Search quires in your content etc…
I will never say ignore links, Yes it is important factor which will have large amount of effect in you ranking. I would also recommend you to concentrate on other thing. Different kind of back-links which I came across and Google has different set points for this.
Kinds of back-links (From my experience)
- Links from review in Blog and forum
- People link to your content (In top list, this will help you to boost PR)
- Links from Affiliate program
- Links from Article
- Links from Press release etc…
Google has some more set of back-link category and also different points for each links in PR , Please do not go for paid links this will ban your site in Google ranking and re-consideration process will take long time.
Quality and original content will give you more effect on linking. You will see people linking to you content if it is interesting, but it will take time and this will be #1 factor in PR count.
Watch what Google’s Matt Cutts says on this misconception
What are some examples of SEO misinformation?